First impressions are everything. A first date, an interview, a property viewing and the same counts for a digital experience. You have a few seconds during which you need to make it count.
One of the biggest challenges that we as product creators face is turning the temporary onboarding process into a permanent relationship.
Data reveals that 1 out of 4 people that download an app or on-boards a cloud platform never returns to it after the first use.
Although stats are not everything, it does point out the importance of the first few moments of a user’s experience and the lasting impression they get from your tech.
During the first sign up steps you need to first capture the user’s attention and once you have it, use the opportunity to educate them briefly on the major features of your tech product. Users don’t like user manuals so the more you can tell them about using your product in as little as possible slides or clicks, the better. Focus on your key features and the value.
The sample below is the sign-up / sign-in process for ydox.
Less is more
Reduce the number of screens you introduce to a maximum of 5. Not everything is important at the start of user’s journey so focus only on the key features that will get them locked into using your product, so that you can reveal the rest of the functionality as their journey progresses.
An overwhelming on-boarding experience will chase the user away.
Focus on the user’s needs and how your product will improve their lives. Show the value. You already have them there, so show them they have the right tool for their needs.
Encourage users to interact by introducing a series of actions to get them engaged. Try and get as much input from the user at this point, but in an interactive way.
In the image above you will see ydox has 6 steps to get a user started and familiarise themselves with the major features. After these 6 steps, the user is comfortable using the product and most importantly helps them get the rest of their team to use the product too. In this particular case we are asking the user to invite their clients to collaborate too – a critical point for the growth of ydox.
Are we there yet?
At any given time show the user where they are in the process so they can see their progress and have the end in sight. There is nothing worse than a never-ending journey. User progress bars, or dots or a numbering system, just make it clear.
In the image below there are 6 clear steps, providing the user with useful tips before they get started.
We love using the word hello in our company. It is the first thing you see when you walk through the door so we greet our users digitally the same way. It makes them feel welcome and creates a personal experience.
These are just some of the ways we make our users feel right at home even during their first visit. We try to keep them hungry for more and we promise them full delivery of their expectations.
If you have an idea for your next project, come and speak with us, we would love to be involved.
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